Carolyne Mweberi - Tech Product Marketing Manager

What I do

Through cross-functional team collaboration, I work with teams building tech enabled solutions to optimize their Go To Market product strategy by helping them listen to customer/market needs

Why me

I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries identify their most profitable customer segments and scale products into new markets, increasing their conversion rates.

Explore some of my Past Projects

Over the years, I've been privileged to work on amazing projects that impacted people's lives and transformed the society in the fintech, e-commerce, digital transformation industries and many more

Positioning Safaricom’s Innovation Center and Flagship Product Bonga...

Customer Research Innovation Management Market Research Positioning Product Marketing Tech

Customer Retention Strategies: Helping Revivo Kenya Grow Their Repair Businesses...

Competitive Intelligence Customer Research e-Commerce Market Research Positioning Product Marketing

Catalysing Africa’s Digital Future As A Product Marketing Manager...

Digital Transformation Innovation Management Positioning Product Marketing

Scaling a Money Transfer Wallet into new Markets Through Customer Segmentation...

Competitive Intelligence Customer Research Fintech Go to Market Market Research Positioning Product Launches Product Marketing Tech

Services

I'm an experienced and certified senior product marketing manager offering consulting services to help technology businesses in Africa attain product market fit through the following core areas:

Positioning & Narrative Design

Go-to-Market & Product Launches

Market & Customer Research

Competitor Intelligence & Customer Marketing

Connect

I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.

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