Read some of my thoughts on the different topics I cover as a tech Product Marketing Manager in Africa.
FEATURED ARTICLES
Excited to be featured by the African Product Marketing Community (APMC) under their PMM Spotlight feature that celebrates the incredible work of Product Marketing Managers (PMMs) driving impactful so...
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On December 8th 2022, Product Marketing Alliance officially launched the 2022 Top 100 Product Marketing Influencers report. As a tech product marketing manager, I’m really honored to have been...
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Introduction Optimizing and controlling the product life cycle is easier said than done and starts way before the introduction of the product in the market. Tech product development requires careful s...
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Introduction In this article, I’ll be highlighting some challenges to expect when using a Category Creator as a growth or entry strategy. It’s all clear by now how Africa remains an enormously fer...
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I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.
